Cookies are coming.
To commemorate the final season of Game of Thrones, we created a special edition Oreo/GoT pack. Each pack contains cookies embossed with iconic imagery from the four remaining house sigils. And to promote the pack, we partnered with Elastic, the production house behind GoT’s opening sequence, to re-create Westeros in only Oreo cookies and creme filling.
Social amplification and influencer engagement rounded out the project, creating a frenzy for the packs that had people lining up at stores around the country the night before they were released.