Firearm restraining orders (FROs), also known as “extreme risk laws” or “red flag laws" are a way to save lives. Unfortunately, many people aren’t aware of them or familiar with how they work. We partnered with AdCouncil and Brady to educate people in Illinois in an impactful way.

Released in the state of Illinois by The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council our ‘Pause to Heal’ campaign aims to prevent firearm suicides and shootings by educating the public about FROs. These laws allow family and household members to request civil orders that temporarily prevent someone in crisis from purchasing or possessing firearms. FROs are highly effective, enabling a person to “hit pause” on a potentially deadly situation and secure time to heal.