Piper Hickman / Executive Creative Director

Piper Hickman / Executive Creative Director

Crest Whitestrips

Copy: 1)It's not me, it's you. 2)It's both me & you. 3)It's not you, it's me. 4)Let's be friends. 5)Friends with benefits. 6)Just benefits.

Copy: 1)Peon 2)Assistant to the Assistant 3)Assistant 4)Jr. Vice President, without Assistant 5)Vice President, with Assistant 6)President 7)Heir Apparent

Copy: 1)Salmonella 2)Go home, hungry 3)1 hour wait 4)Small, curly hair in soup 5)Long, straight hair in soup 6)Best seat in the house 7)Drinks on the house

Copy: 1)Middle seat, next flight, next day 2)Middle seat, near lavatory 3)Bulkhead 4)Business class 5)First class 6)Warm nuts

The challenge: create a print campaign for Crest Whitestrips and don’t show a smiling person. We created this chart-driven campaign to show how whiter teeth improve your life. Click through to see all the work.

  • Role Copywriter at Saatchi & Saatchi

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