Paper Magazine / OOH + Experiential

Fashion Victim

Victim #1

Victim #2


Sometimes fashion is the ultimate victim. To announce Paper’s new Fashion Issue, we created this poster. Then we hired models to portray fashion victims throughout the city, putting the Paper fashion issue in their hands and securing the area with our special ‘Fashion is the Victim’ tape. Local papers and media outlets covered the stunt.


Copywriter at SPIKEDDB