Activation Case Study Video

Droid Teaser

Droid / Film + Digital Activation

Verizon wanted to drum up attention and mystery around the release of the Droid X. So we created a film with hidden easter eggs that sparked a bit of a frenzy on social media and launched a nationwide scavenger hunt for 10 phones. The effort garnered a lot of earned media. Click through to see all the work.

Role
Creative Director at mcgarrybowen