Piper Hickman / Executive Creative Director

Piper Hickman / Executive Creative Director

Droid

Activation Case Study Video

Droid Teaser

Verizon wanted to drum up attention and mystery around the release of the Droid X. So we created a film with hidden easter eggs that sparked a bit of a frenzy on social media and launched a nationwide scavenger hunt for 10 phones. The effort garnered a lot of earned media. Click through to see all the work.


  • Role Creative Director at mcgarrybowen

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